There is no denying the fact that search engine optimization has evolved a lot over the past few years. A lot of changes have taken place, especially after the launch of Penguin, Panda and Hummingbird algorithms by Google. Google is continually trying to update the search engine algorithms to stay ahead of the scammers, and this has also led to collateral damage in some instances. Therefore, it is vital for you to keep everything in mind while optimizing your website to increase the rankings of your site.
Search Engine Optimization Tips
Search engine optimization can be broadly divided into on-page optimization and off page optimization.
When it comes to on-page optimization, several factors may affect your optimization score. You need to make sure that all the tags are in place, the title include your keywords, and the content is excellent. The quality of content is paramount. It should not seem like a desperate attempt to please search engine spiders if it does not make any sense for the users.
It has been observed for the past few years that long-form content is likely to rank higher as compared to shorter articles. However, this does not mean that you should focus on writing nonsense that does not make any sense but only adds words to the articles. It is likely to affect your search engine rankings negatively. The quality of content matters. If you are writing long-form content, make sure you write something meaningful and helpful for the end user.
You should also pay attention to some of the smallish factors such as using HTTPS on your website, ensuring that your site loads pretty fast and other technical aspects such as making sure that all the relevant pages are included in the search engine index and other such things.
When it comes to off page optimization, the most important thing that matters is links from other authority websites. There are many ways to get links. Stay away from buying links as that doesn’t work in the long run. Even if somebody proposes to sell links at seemingly low prices, stay away from those as it is more likely to harm your website in the long run.
You should publish high-quality content on your website that naturally attracts links. Try to share high-quality content on various social media handles to get some high-quality links.
Overall, search engine optimization will keep evolving, and you will need to fine-tune your strategies to maintain and grow your rankings.